Home  > Argument > Regular Columnists > Thomas Sutcliffe

Make your mark on our trainers? Sure, no sweat

By Thomas Sutcliffe

21 February 2001

Every war needs its heroes, and the long-running guerrilla campaign against the multinational brands has just found its latest one. Jonah H Peretti isn't perhaps in the same league as that unknown soldier of liberty who faced the tanks in Tiananmen Square, but his account of an attempt to complete a purchase through the Nike website in the US conjures a similar sensation of thickly-armoured intent momentarily halted by passive resistance.

This article is available in full to Independent Portfolio subscribers. Access it through BT click&buy.

Already Subscribed ? Click here.

Otherwise, your options are:

£1 for 24 hours' access to this article;

£5 for a month's subscription to all articles in this package (first month free);

£30 for a year's subscription to all articles in this package;

£60 annual subscription to ALL Portfolio content.